BEYOND BEFORE & AFTER: Building a Fitness Business for the Long-Term
BEYOND BEFORE & AFTER
is an in-person workshop for fitness professionals taking place in BUFFALO, NY on Sunday November 8, 12-3pm
at New Moon Mindful Movement
This workshop might be for you if you …
Want to set your clients up for long-term success - no more yo-yo-ing or drop-offs!
Have ever felt uncomfortable when a client says “I used to have an eating disorder”
Don’t know what to say when a client tells you they hate their body
Struggle yourself with body image issues and pressure to maintain your body-as-a-resume
Want a space that is free of toxic diet + fitness culture (get the f*ck outta here SkinnyTok!)
You’ve seen it happen.
Maybe it happened to you.
A client hits a plateau, gets discouraged, and quits.
Another loses the weight, then gains it back — plus some — a year later.
You know fitness is about more than a number, but the industry keeps handing you the same weight-loss-first playbook.
Maybe you've heard about "weight-neutral" or "Health at Every Size" approaches and thought:
Some parts sound good, but is it really healthy?
What if I struggle with my own weight issues and body image?
Will it work for my business?
Can I really coach this way and still get results my clients want?
You don't have to choose between evidence-based practice and ditching diet culture. This workshop shows you how to do both.
Beyond Before and After: Building a Fitness Business for the Long Term
This is a 3-hour, hands-on workshop led by a registered dietitian/personal trainer, and a licensed therapist/intuitive eating coach — built for trainers, coaches, and studio owners who want to build a practice (and a client base) that sticks around for years, not one season.
This isn't a philosophy lecture. It's a working session on what to actually say, do, and change — starting the next day you're on the gym floor.
What You'll Walk Away With:
Why weight-neutral works — the research behind why focusing on behaviors, not body size, produces better long-term outcomes — and a more sustainable business
What it looks like in practice — how to structure sessions, set goals, and measure progress without making weight the metric that matters
How to talk about bodies and fitness — language that builds trust instead of shame, and how to navigate client conversations about weight, food, and appearance with confidence
Who This Is For:
Personal trainers and coaches who sense the before-and-after model has an expiration date — for clients, their business, and themselves
Studio owners shaping the culture their staff and clients experience
Fitness professionals who are weight-neutral curious — you don't need to already be sold on HAES, you just need to be open :)
This isn't for you if you're looking for a clinical deep-dive into eating disorder treatment (that's a different training) — this is about your day-to-day coaching practice and business. We can definitely point you in the right direction for resources, and are available for consulting if this the direction you want to go in.
The Cool Details:
📅 When: Sunday, November 8, 12-3pm
📍 Where: New Moon Mindful Movement, 3200 Elmwood Ave Rm 207,Tonawanda, NY 14217
🎟️ Investment: $50 (sliding scale rates available - just ask!)
Sign me up!
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Meet the facilitators
Registered Dietitian Nutritionist, Certified Strength and Conditioning Specialist, RYT 500 Hours, Certified Eating Disorder Specialist, Women's Rugby FanEmily “Em” Palmerton
Em is the founder and owner of Brick By Brick Sports Nutrition. They have worked as a personal trainer and fitness instructor, and knows through experience that changing weight is not a one way ticket to improved performance, and as a society we over-rely on weight as a marker of health. She is passionate about making fitness spaces more inclusive for people in recovery from disordered eating and eating disorders.
Caitlin Steitzer, LCSW
Certified Intuitive Eating Counselor, Beginner Pilates Instructor, Licensed Clinical Social Worker + Mental Health Therapist, Karaoke EnthusiastThe founder and owner of Good Practice Therapy, Caitlin believes that health is holistic and can be pursued at any body size. A social worker with lived experience as an indoor-kid-turned-exercise-enthusiast, Caitlin knows first-hand how much movement can help with mental health improving overall quality of life - regardless of what you look like!
FAQs
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Any fitness person who is interested in exploring ways to promote long-term health without toxic diet culture mucking everything up!
Anyone who is an instructor, a studio owner, a personal trainer, or are considering a career in fitness who wants to promote real, lasting, long-term health and wellness. -
$50 for the three hour workshop.
We also offer solidarity rates (sometimes referred to as sliding scale). If you want to attend, but $50 is not doable for you, then let us know and we will work out a rate or a no-interest payment plan that works.
We believe that everyone deserves this information, so No One Turned Away For Lack Of Funds! (NOTAFLOF)
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Right now we are only doing ONE workshop in-person in Buffalo, NY. That’s on Sunday November 8th from 12-3pm.
If you are interested in a virtual option let us know!Enough interest = we’ll probably do it because we like being helpful and making people happy.
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Thank you so much for asking!
Caitlin will always love a circle, especially hand drawn ones.
Em really gets into trapezoids.